YOUPlay PES 2018

Upscaling a small corporate opportunity into a huge global influencer activation signalling the launch of PES 2018.

What we did...

YOUPlay saw many of the UK’s biggest football game influencers & members of the press play a match at Barcelona FC’s Camp Nou in June 2017. Bateson87, Miniminter, Tobjizzle & Manny were all involved, and shared their experiences on social media.

The game took place during the PES 2018 World Tour and offered far-reaching promotion for PES 2018 ahead of its release.

17.8M Twitter impressions

10M views on YouTube

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