From concept to delivery, we created a bespoke trailer capturing the essence of one of the UK’s most prominent historical figures: Winston Churchill. Modernising one of Churchill’s most iconic speeches calling to arms to drive sales for their latest update to their World of Tanks title.
Game developer and publisher, Wargaming came to us looking for a UK agency to devise a localised brand strategy for its title World of Tanks. The objective was to expose the brand to, and a build a community consisting of, a UK based audience aged 18-35.
In order to appeal to the target demographic we developed a video based creative marketing campaign utilising one of the UK’s most prominent historical figures: Winston Churchill. We devised, scripted, and commissioned a unique video trailer inspired by one of Churchill’s most iconic speeches that would act as call to arms to drive sales for the game. The trailer was designed for use across digital platforms with a concentrated gaming audience such as YouTube and Twitch as well as across all main social media channels such as Facebook and Twitter.
We arranged for the World of Tanks trailer to be played on the arena jumbotron at the Cage Warriors 93 in Gothenburg, Sweden on the 28th of April 2018, exposing the brand to
of the event.