A mini tournament of carefully selected influencers and guests hosted by YouTuber, ASBYT, with the commentating support of Liverpool FC’s frst team player Joël Matip.
The Liverpool FC All Stars Christmas Cup was to help Konami access a new audience by engaging the Liverpool FC community with the PES brand.
The All Stars Christmas Cup consisted of a day-long PES tournament hosted by one of YouTube’s most influential technology and gaming content creators, Adam Butcher AKA ASBYT. Influencer hosting and coverage of the event helped expose the PES brand to a combined audience of over 4 million.
3.1M social reach on Konami channels
1.1M views on LFC Instagram stories