Jelly ran a social media competition inviting cosplayers to dress as their favourite Konami characters throughout EGX and MCM 2014. Cosplayers submitted their photographs to official Konami social channels which were then shared to the wider Konami community.
The winner received a Dracula prop statue as a tie in with the promotion of Konami’s newly released Castlevania Lords of Shadow 2. The competition served to build hype for the title by increasing social shares and encouraging community interaction from dedicated brand advocates.