Nissan Project Controller

A round-table collaboration between Sony, UEFA, Konami and Nissan engineered by Jelly. Our activation simultaneously promoted all parties as involved (PES, PS4, the UEFA Champions League and the new Qashqai).

What we did...

Project Controller saw Konami team up with Nissan and Sony to test whether a Nissan Qashqai could be configured to control Pro Evolution Soccer 2017 on PlayStation 4.

This unique project, which successfully saw the vehicle made into a PS4 pad substitute, was initially showcased at Stockholm before being taken to the public at a UEFA Champions League match. YouTubers Bateson87, Manny, Tobjizzle and Miniminter were all included in this project, and shared content to millions of their followers and subscribers.

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